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Customer Growth Professional
Job Summary
The role holder will be responsible for Providing regular market research plans, actions, trends and
competitors activities,
as well as creating market reports and updating them regularly to provide insights
on the market status and assist in the decision-making process, Developing, implementing and managing
cross-selling and up-selling campaigns using all available channels to increase revenues and offer extra
value, and enhance the active base percentages.
Main Responsibilities, will include but will not be limited to:
- Provide regular market research plans, actions, trends, and competitors activities and create market
reports and update them regularly to provide insights on the market status and assist in the decision-
making process. - Gathering and analyzing data and creating reports and dashboards to present information and KPIs to
optimize CVM activities and accelerate customers’ value. - Monitor and conduct post-launch analyses and update the dashboards accordingly after the launch of
each promotion in terms of uptake, the total number of targeted segments, extra revenues and channel
used to reach the customers. - Support in building business cases for new promotional campaigns; by forecasting the uptake based on
previous similar promotions and the target segment, the expected revenues and cannibalization and the
opportunity cost. - Run and monitor continuous, detailed analysis that covers (customer behaviour, channels efficiency,
churn, active base, and predictive analysis) to be able to launch campaigns to retain the customers,
target them with the most efficient channels, forecast what will they be interested in and will help
monitor the overall performance in terms of the base movement. - Utilize current Cross-selling programs to increase service base to ensure new revenue generations by
pushing new services to the right segment that the customer might be interested in to have more
services and generate more revenues.
أيضا:
- Support in running up-selling campaigns urging current customers to uplift usage by pushing
customers to get more value for a better price. - Guarantee utilization of channels and partnerships to enhance up-selling and cross-selling activities and
run different campaigns by launching different activation campaigns in the shops, call centre, telesales,
BC SMS, iMessage and partners. - Work with cross-functional teams to create and launch special retention campaigns driving loyalty and control churn.
- Work on potential hybrid offerings with internal and external parties to offer bundled offers with internal
services or external third-party services
Qualifications:
Education:
- Bachelor’s degree in Marketing, Business Administration, computer information systems, Data Science or any related field.
- 5-7 years of relevant experience
- Excellent verbal and writing in English
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